PIRCH is a Cautionary Tale for Retailers

Experiential retail experiences only work if, at the end, a customer is compelled to buy. That’s not what happened with PIRCH. PIRCH attempted to be a platform that demonstrates the various brands it introduced to the consumer. But platforms only work if they take a cut of a transaction between a seller and an end user. Bottom line: PIRCH's failure is a cautionary tale for retailers who lose focus on sales in favor of experiences.