Bebe Store Program = Closed. Bebe Influencer Program = Open
Bebe Stores Inc. barely avoided a bankruptcy and managed to simply close its stores and go full-on e-comm. It helped that it didn't have any non-trade debt. Now, it's back. And it's deploying "influencer" marketing to jumpstart its next chapter. As we all know from things like the Fyre Festival, only good things come from influencer marketing. G-d help …
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