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Ad Agencies Get Hammered (Short Don Draper)
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Ad Agencies Get Hammered (Short Don Draper)

Mar 04, 2018
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Ad Agencies Get Hammered (Short Don Draper)
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Changes Afoot as Large Corporates Like P&G Shift Spend

Dondraper.jpg

Draper never would’ve made it in the age of #MeToo anyway.

This week, Proctor & Gamble ($PG) announced that it cut its digital ad spending by approximately $200mm, a shot across the bow of certain undisclosed big ad players (cough, Google) and a major blow to the middlemen ad agencies that seem to be …

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