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Advertising & Media (Desperate Times Call for Desperate Measures)
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Advertising & Media (Desperate Times Call for Desperate Measures)

Jan 25, 2018
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Advertising & Media (Desperate Times Call for Desperate Measures)
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It's one thing to see a flying car whisk by a Coca-Cola ($KO) sign in Blade Runner 2049. Or Vin Diesel crush a Corona ($BUD) before crushing a skull in Fast and the Furious 2049 (how many of these are there?). Or Mark Wahlberg mention a motorcycle he likes in Big Daddy. It's pretty obvious that those are placement ads. But its an entirely different stor…

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