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PIRCH is a Cautionary Tale for Retailers
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PIRCH is a Cautionary Tale for Retailers

Sep 18, 2017
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PETITION
PETITION
PIRCH is a Cautionary Tale for Retailers
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Experiential retail experiences only work if, at the end, a customer is compelled to buy. That’s not what happened with PIRCH. PIRCH attempted to be a platform that demonstrates the various brands it introduced to the consumer. But platforms only work if they take a cut of a transaction between a seller and an end user. Bottom line: PIRCH's failure is a…

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