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Gracious Home Bastardizes Warby Parker Name For Own Benefit
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Gracious Home Bastardizes Warby Parker Name For Own Benefit

Jul 14, 2017
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Gracious Home Bastardizes Warby Parker Name For Own Benefit
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We've reported various examples of clicks-to-bricks movements, but it is also worth pointing out the (obviously-more-rampant) bricks-to-clicks movement. One example: Gracious Home, which just sold in bankruptcy for $4mm to Tom Sullivan, the founder and former Chairman of Lumber Liquidators. It now plans to deploy a "Warby Parker strategy, i.e., smaller …

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