Throwing Down the Gauntlet (aka UPS & Surcharge Pricing)

Speaking of balls, UPS ($UPS) unveiled a new policy this week: surcharge pricing for holiday shipping. This is either brilliant or ridiculously stupid. Brilliant, short-term, because more and more commerce is shifting online and so someone - whether it's the end consumer or the business itself - is going to have to absorb the cost of the increased volum…