Retail (Busted Narratives: Fast Retail)

H&M is Latest Brick-and-Mortar Retailer to Feel Pain

Before the "Amazon Effect" dominated the #retailapocalypse narrative, commentators liked to say that (predominantly European-based) fast-retailers like H&M, Zara, and Uniqlo were killing brick-and-mortar American retailers. They innovated faster, many said, keeping more to-date with fast-changing fashi…