Diving into Retail IV (Entrepreneuring Like a Boss)

Amidst the doom and gloom of retail there is a capitalistic crop of entrepreneurs popping up looking to take advantage of vacant retail space. Appear Here, for instance, launched its New York office this week; it deems itself the Airbnb of retail space, matching vacant properties with brands looking to experientialize (we may have just made that word up) the consumer experience. Storefront is another company that acts in the same space.