Gracious Home Bastardizes Warby Parker Name For Own Benefit

We've reported various examples of clicks-to-bricks movements, but it is also worth pointing out the (obviously-more-rampant) bricks-to-clicks movement. One example: Gracious Home, which just sold in bankruptcy for $4mm to Tom Sullivan, the founder and former Chairman of Lumber Liquidators. It now plans to deploy a "Warby Parker strategy, i.e., smaller showrooms that drive consumers to the web. Want to push people away from showrooms? Let them know that you're deploying facial recognition technology to gauge facial expressions. Honestly, that's creepy AF.