Rewind I: More Bricks-to-Clicks (Away & ThreadUp)

Luggage company, Awayis the newest e-commerce retailer to open up a brick-and-mortar location (here, NYC). The company sells travel luggage with native USB ports for ease of charging on the go. Meanwhile, ThredUp is also going clicks-to-bricks starting in a random-AF location: San Marcos, Texas. Now this is interesting: because it was e-comm first, it has a lot of data about its customers (read: addresses) and is therefore pitching a tent close to where it KNOWS its customers are. Financial advisors in our space know full well that distressed company records aren't what they ought to be: often, companies don't have viable contact information for their suppliers and vendors let alone customers. Advantage: internet.