Incredulous: Meal Kits as Savior for Grocers? C'mon.

Are Meal Kits Kroger's Defense Against Amazon? 

This makes no sense: "to compete with Amazon, grocers could start purchasing meal kit companies" (CNBC). Wait. What? Right, because all of the meal kit companies have demonstrated sustainability and profitability. CNBC states, "Some meal kit companies seem receptive to the idea." Hahaha. Of course they are! CNBC neglects to highlight Blue Apron's ($APRN) post-IPO chart but, suffice it to say, it ain't exactly pretty. That said, when your numbers look like those put out by Kroger ($KR) this week, maybe desperate times call for desperate measures.