Most moviegoers probably think $17 for a movie ticket is expensive enough and so, more likely than not, they go to the nearby AMC or Regal theater to get their latest shot of Disney-fed superhero drivel. For those who REALLY want to make an event out the movies, however, there is another option: iPic Entertainment Inc’s ($IPIC) “upscale” theater experience. This “experience” includes cocktails, plush pleather couches and waitered food service. All of that pampering can cost upwards of $30/ticket — and that’s just for the movie. Add in the food and this chain probably contributes its fair share to the personal bankruptcy market.
The chain has 123 locations across 16 states, including California, Florida and New York City. How on earth does it make sense to go that route when a month of Netflix costs a fraction of that? Throw in some “chill” and, well, it seems pretty obvious which option has more appeal (insert creepy wink here). Spoiler alert: it ain’t iPIC.
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