Man. The hits just keep on coming for retailers.
First, a callback to 2014.
Back in 2014, Twilio Inc. ($TWLO) was a lesser known private company that solved a basic problem: it allowed software developers to programmatically make and receive phone calls, send and receive text messages, and perform other communication functions using its web service APIs. In English? It connected businesses to customers. It was the ultimate "be where your customers are" power move: increasingly, customers are writing or reacting to texts. Twilio enables text message blasts to large groups. This was a total game changer for businesses: it gave them an avenue to connect in a more personal way to their customers and rise above the muck of email (PETITION Note: which is not to say that we don't LOVE email). And now Twilio is an a $18b market cap company:
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